SFYS

Holiday Shopping- as easy as 1, 2, 3…4!

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As pumpkin spice moves to peppermint and fall leaves to snow flurries, you’re probably well aware that the Holiday Season is upon us. Here at the store we are already seeing early-bird shoppers looking for holiday presents. Gift buying can always be a bit tricky, but when it comes to lingerie, many shoppers are full-on flustered! We get it -bra sizing is much more in-depth than a simple small-medium-large scenario. And we understand that finding the right style is tricky, as  the lingerie can range from  simple beige tshirt styles to intricate lace demi bras to strappy black open cup numbers.  And finally, while lingerie is no big deal for us, we realize that people shopping for lingerie can feel more pressure than usual as undergarments are seen by many as a very personal gift.

Never fear! When you’re shopping at our store, our lovely fitters are always happy to guide you in the best direction by following these 4 simple rules!

Holiday shopping can make some people feel lost, confused & helpless (just like this kitten).
Holiday shopping can make some people feel lost, confused & helpless (just like this kitten).

#1 Look ‘em up!

Has the person you’re buying for bought lingerie in our store before? Then you’re in luck! We keep customer purchase histories on file for ease of future shopping. And it also makes things a lot easier for those looking for gifts. Customers are encouraged to create wish lists where we note the size, style and colour of desired items. No wish list? No problem! Searching customer history also allows our fitters to figure out the most worn styles and sizes of the person you’re shopping for. Does your mom always buy the same Goddess bra in beige and black? Maybe you can surprise her with her favourite bra in a gorgeous emerald green!

Goddess Kiera is a forever favourite of our fitters and customers. I think the sleek satin looks especially stunning in this Forest colourway. Available 38-40DD, 38-42E, 38-44F, 36- 42FF, 38-44G, 36-46GG, 34 -38H, 34-44HH, 34-40J, 34-42JJ
Goddess Kiera is a forever favourite of our fitters and customers.  Available 38-40DD, 38-42E, 38-44F, 36- 42FF, 38-44G, 36-46GG, 34 -38H, 34-44HH, 34-40J, 34-42JJ

#2 Listen up!

Does your wife always complain about being unable to find pretty bras in her size? Have you noticed that your best friend is always posting images of strappy bras on her Tumblr? Has your daughter stopped playing sports she once loved because she is no longer “comfortable?” If you pay attention, you’ll likely gain clues as to what kind of gift may be best for your loved one. As mentioned before, lingerie sizing can be tricky. Further complicating things is the sad truth that many women are buying less-than-ideal sizes because they aren’t able to access other sizes. So while your sister may be buying 38D bras because they are her most comfortable fit, this also may be because this is the best she can find at the department store. If you are unsure of what size to buy your loved one, look for adjustable or looser fitting items. It is much easier to estimate if someone is a small, medium, large or extra large in a robe or chemise than to figure out someone’s bra size!

Your strap-happy pal would probably love something like this Lulu bra by Lonely lingerie!
Your strap-happy pal would probably love something like this Lulu bra by Lonely lingerie!

#3 Loosen up!

As mentioned before, lingerie sizing can be tricky. Further complicating things is the sad truth that many women are buying less-than-ideal sizes because they aren’t able to access other sizes. So while your sister may be buying 38D bras because they are her most comfortable fit, this also may be because this is the best she can find at the department store. If you are unsure of what size to buy your loved one, look for adjustable or looser fitting items. It is much easier to estimate if someone is a small, medium, large or extra large in a robe or chemise than to figure out someone’s bra size!

A piece with easy small-medium-large sizing  (like this cozy Hanro robe) is usually a safe bet!
A piece with easy small-medium-large sizing (like this cozy Hanro robe) is usually a safe bet!

#4 When in doubt, go with a gift card!

The great thing about  gift cards is they are truly “one-size-fits-all!” If you don’t know the style or size or item your loved one might like, a gift card is the ideal solution. And the great thing is, gift cards can easily be incorporated into an “experiential gift.” Why not pair a gift card with a “sister day” that includes chatting over coffee, bra shopping and a manicure? Or a “mum-on-the-town” day where your partner gets to buy non-nursing bras while you watch the kids? And if you can’t make it to our physical store to buy a gift card, don’t fret! You can purchase them online here!

giftcard_small
Available from 28A to 44K!

Gift buying can be stressful, but we are here to help. By following our simple rules, holiday shopping is as easy as one, two, three…four!

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