News

WASTE DIVERSION

We all have a few bras hiding in the depths or our lingerie drawer that have been loved to DEATH. Eventually, these bras make their way to the LANDFILL.

RECYCLING your bra is a more rewarding way to thank your bra for its year(s) of service. You won’t be banishing it to the desolate land of imperishable trash. Instead, this TRASH will become a TREASURE. 

When you leave your bra in our TerraCycle Box, it will be deconstructed to use as filler for products such as mattresses, pet bedding, and sports equipment. Metals will be used to manufacture new products such as cans, frames, nuts and bolts. 

Bras won’t last forever. So instead of feeling guilty about tossing them in the garbage or hoarding them for years at the back of the drawer, you can make a difference by recycling them. 

Let Go & Lift Up Eco-Exchange | SAVE 20% off a new bra

SOFT LAUNCH PROMO |  Runs NOVEMBER 1st-26th 

1. Let Go | Bring any no-longer-wearable washed bra to our shop.

2. Eco-Exchange | Drop it in our TerraCycle Box to keep the textiles out of landfills.

3. Lift Up | Receive a 20% discount on a new bra!

Fine Print | 

• 20% off a regular priced bra

• Price reduced bra will be a final sale

• May not stack promotion discounts

• One offer per client

• Applies to in-store purchases only

• Bra for recycling must be washed…thank you!

• These bras are not donated to wear, they are donated to deconstruct. We do not have an organization to donate gently worn bras to at this time.

• Runs this month until November 26th, 2026

Read more about TerraCycle HERE

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